As AI-powered answer engines reshape web discovery, growth tactics are shifting from classic SEO to Answer Engine Optimization (AEO). Three key changes: structuring content for entity extraction, optimizing for conversational queries, and using advanced schema markup for machine parsing.
A major challenge is tracking ROI as zero-click answers obscure attribution—metrics like “answer appearance rate” are emerging but still evolving. How are others adapting their content architecture for AI retrieval and handling attribution in this new landscape?
As AI-powered answer engines reshape web discovery, growth tactics are shifting from classic SEO to Answer Engine Optimization (AEO). Three key changes: structuring content for entity extraction, optimizing for conversational queries, and using advanced schema markup for machine parsing.
A major challenge is tracking ROI as zero-click answers obscure attribution—metrics like “answer appearance rate” are emerging but still evolving. How are others adapting their content architecture for AI retrieval and handling attribution in this new landscape?